The Content

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Pride and Ownership holds no punches.  Chief Rick Lasky takes a hard look at the fire service and finds it short on the only element that makes it effective: passion. 

Chief Lasky gives an upfront and honest criticism about the need to reignite the love of the job at every level, rank and position.

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There is nothing else in the world like being a firefighter.

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Every day Chief Lasky remembers why his job is the best in the world and he brings that passion to Pride and Ownership.  Chief Lasky revisits the proud history and tradition of the fire service and reflects on the family values and brotherhood

that have made firefighting a truly family-oriented profession.

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Program Highlights include:

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Our Mission

The Firefighter

The Company Officer

The Chief

Our Two Families

Sweating the Small Stuff

Changing Shirts - The Promotion

What September 11th Did TO Us and  For Us

Ceremonies that Stoke the Flames of Tradition

Marketing Your Fire Department

Making it All Happen and Taking Care of Number 1

Have You Forgotten?